La Rinascente (derived from Rinascita - means "rebirth" in Italian) is a Thai owned Italian retailer operating upscale department stores in the area of clothing, household and beauty products, founded in Milan in 1917 by Senatore Borletti from the merger of the businesses "Alle città d'Italia" and "Magazzini Vittoria".
On May 27, 2011 Central Retail bought a 100% stake of the 150-year-old store firm for 260 million euros. "Our ultimate goal is to take it global and to be recognised all across Asia, be it in Thailand, China, Japan or Hong Kong," Chief Executive Officer Tos Chirathivat told reporters. Central Retail also planned new Rinascente stores in Italy and expected the takeover to break even within eight years.
Currently La Rinascente owns a chain of 11 department stores located in Italian major cities: two in Rome and one in Milan, Genoa, turin, palermo Catania, Cagliari, Padova and Monza. The flagship concept store is La Rinascente Milano Piazza Duomo, in Milan.
Vittorio Radice joined the company in 2005 and is credited with its turnaround.The retail chain is known for its collaboration with contemporary designers and architects such as Fabio Novembre, Future Systems, Lifschutz Davidson Sandilands and Vincent Van Duysen.
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